Glossier DC Poster

This project was my first chance to fully immerse myself in a brand’s visual identity and translate it into a polished advertisement. Glossier’s aesthetic is so recognizable, soft tones, clean lines, minimalist layouts, that I had to be intentional with every design choice to make the poster feel authentic. Researching their brand book helped me understand how color, typography, and imagery work together to create a cohesive message. The process of masking products, adjusting color, and refining type taught me how much detail goes into making a poster feel effortless. This artifact reflects my growth in combining technical Photoshop skills with thoughtful design decisions, all while creating a piece that feels true to the brand and effective for the intended audience.